--- title: SSA Group Blog and News | Tera Greenwood description: Tera Greenwood is Executive Vice President of Brand & Relationships at the SSA Group, where she leads brand strategy, marketing, and business development. She drives how SSA shows up in the market, connecting brand to revenue and growth across its partner ecosystem. Tera champions 452 Hospitality, SSA’s ethos which aligns people, systems, and innovation to create meaningful guest experiences and lasting stability for cultural attractions. She lives in Denver, Colorado with her husband, Brandan, her son, Grayson, and their dog, Lucky. image: https://blog.thessagroup.com/hubfs/ssa-blog.png --- [Skip to content](https://blog.thessagroup.com/author/tera-greenwood#main-content) [![SSAGroup-2026Logo-Black](https://blog.thessagroup.com/hubfs/Assets%20-%20June2026/images/SSAGroup-2026Logo-Black.svg)](https://thessagroup.com/) - [Who We Are](https://thessagroup.com/who-we-are/) - [Our Services](https://thessagroup.com/what-we-do/) - [Industries We Serve](https://thessagroup.com/what-we-do/) - News & Insights - [Blog](https://blog.thessagroup.com) - [Case Studies](https://landing.thessagroup.com/case-studies-ssa-group) - [Careers](https://thessagroup.com/careers/) [Talk to Our Team](https://thessagroup.com/contact/) # SSA Group Blog Newsletter blog template with a clear title, intro, sections for content, images, and a call to action. ## FEATURED ## [A New Home for SSA Group's Story](https://blog.thessagroup.com/ssa-group-launches-new-website?hsLang=en) - By: Admin - September 30th, 2026 Our new website is here—and there’s a lot to explore. [READ ARTICLE](https://blog.thessagroup.com/ssa-group-launches-new-website?hsLang=en) [![A New Home for SSA Group's Story](https://blog.thessagroup.com/hubfs/SSA-Group-New-Website-Launch%20(1).jpg)](https://blog.thessagroup.com/ssa-group-launches-new-website?hsLang=en) ### Topics: - [All](https://blog.thessagroup.com?hsLang=en) - [This is SSA](https://blog.thessagroup.com/tag/this-is-ssa?hsLang=en) - [Culinary](https://blog.thessagroup.com/tag/culinary?hsLang=en) - [Retail](https://blog.thessagroup.com/tag/retail?hsLang=en) - [Guest Experience](https://blog.thessagroup.com/tag/guest-experience?hsLang=en) - [News](https://blog.thessagroup.com/tag/news?hsLang=en) - [Admissions](https://blog.thessagroup.com/tag/admissions?hsLang=en) - [452 Hospitality](https://blog.thessagroup.com/tag/452-hospitality?hsLang=en) - [One Revenue Strategy](https://blog.thessagroup.com/tag/one-revenue-strategy?hsLang=en) ## Latest Posts [![](https://blog.thessagroup.com/hubfs/micah-parzen-echo-conference-internal-culture-hospitality.png)](https://blog.thessagroup.com/leading-from-the-inside-out-why-internal-culture-matters-ssa-group?hsLang=en) 18th June, 2026 ### [When the Internal Culture Changes, the Outside Follows](https://blog.thessagroup.com/leading-from-the-inside-out-why-internal-culture-matters-ssa-group?hsLang=en) [Read More](https://blog.thessagroup.com/leading-from-the-inside-out-why-internal-culture-matters-ssa-group?hsLang=en) [![Jason Roberts speaking at the ECHO Conference about how small-scale community experiments can inspire lasting change.](https://blog.thessagroup.com/hubfs/jason-roberts-echo-conference-better-block-project.png)](https://blog.thessagroup.com/jason-roberts-on-community-spaces-for-hospitality-leaders-ssa?hsLang=en) 2nd June, 2026 ### [What the Better Block Project Teaches Us About Community, Hospitality, and Showing Up](https://blog.thessagroup.com/jason-roberts-on-community-spaces-for-hospitality-leaders-ssa?hsLang=en) [Read More](https://blog.thessagroup.com/jason-roberts-on-community-spaces-for-hospitality-leaders-ssa?hsLang=en) [![](https://blog.thessagroup.com/hubfs/Museum-Visitor-Engagement-SSA-Group-1.png)](https://blog.thessagroup.com/museum-visitor-engagement-ssa-group?hsLang=en) 8th May, 2026 ### [What's Working in Museum Visitor Engagement Today](https://blog.thessagroup.com/museum-visitor-engagement-ssa-group?hsLang=en) [Read More](https://blog.thessagroup.com/museum-visitor-engagement-ssa-group?hsLang=en) [![Griffin Museum of Science Retail Store](https://blog.thessagroup.com/hubfs/GMS!_Retail_Museum.png)](https://blog.thessagroup.com/visitor-experience-revenue-strategy-zoos-aquariums?hsLang=en) 28th April, 2026 ### [Mission-Driven Doesn’t Mean Growth-Exempt: Rethinking Revenue Strategy](https://blog.thessagroup.com/visitor-experience-revenue-strategy-zoos-aquariums?hsLang=en) [Read More](https://blog.thessagroup.com/visitor-experience-revenue-strategy-zoos-aquariums?hsLang=en) [1](https://blog.thessagroup.com/author/tera-greenwood/page/1?hsLang=en) ## Be the First to Know Explore the trends shaping hospitality, guest expectations, innovation, and growth across cultural attractions. 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