At SSA, we believe in the power of hospitality—not just in the experiences we create for guests but also in how we give back to the communities we serve. Our Love One, Gift One holiday donation drive is a testament to that commitment, and this year, we saw its impact grow beyond expectations.
In collaboration with 48 participating zoos, museums, and aquariums across the country, SSA collected an incredible 8,129 donated toys—surpassing our original goal by 60%. These donations provided joy to children and families in need, reinforcing the belief that even the smallest acts of generosity can create a lasting impact.
By standardizing this program across our partner locations, we have strengthened our ability to give back and enhanced the guest experience. Visitors and partners embraced the opportunity to contribute to a meaningful cause while enjoying the attractions they love, making the holiday season even more special for everyone involved.
The dedication of our retail teams played a crucial role in the program’s success. Locations such as the JFK Library Foundation, Gulf World, and the Houston Zoo went above and beyond, exceeding collection goals and earning additional funds to support their favorite local organizations. Their passion for community engagement showcases the heart of SSA’s mission—creating moments of hospitality that leave a lasting impact.
As we look ahead, we are excited to expand the Love One, Gift One initiative again next year and continue to foster a culture of generosity and community support.
We are incredibly grateful to our team members, partners, and guests who made this year’s campaign such a success. Together, we are proving that hospitality extends far beyond food, retail, and guest services—it’s about creating a better world, one memorable moment at a time.
Thank you to our partners for their continued support of this program.