--- title: Blog - SSA Group description: The latest news, trends and updates from SSA Group about food, beverage, retail, admissions and technology in the cultural attractions industry. image: https://blog.thessagroup.com/hubfs/ssa-blog.png --- [Skip to content](https://blog.thessagroup.com#main-content) [![SSAGroup-2026Logo-Black](https://blog.thessagroup.com/hubfs/Assets%20-%20June2026/images/SSAGroup-2026Logo-Black.svg)](https://thessagroup.com/) - [Who we are](https://thessagroup.com/who-we-are/) - [Our services](https://thessagroup.com/what-we-do/) - [Industries we serve](https://thessagroup.com/what-we-do/) - [Careers](https://thessagroup.com/careers/) [Talk to Our Team](https://landing.thessagroup.com/connect-with-ssa-group?hsLang=en) # SSA Group Blog Newsletter blog template with a clear title, intro, sections for content, images, and a call to action. ## FEATURED ## [Inside Oklahoma City Zoo’s Record-Breaking Year](https://blog.thessagroup.com/oklahoma-city-zoo-record-breaking-attendance?hsLang=en) - By: Admin - September 23rd, 2026 More than 1.1 million guests visited the Oklahoma City Zoo and Botanical Garden during its latest fiscal year, marking the highest annual attendance i... [READ ARTICLE](https://blog.thessagroup.com/oklahoma-city-zoo-record-breaking-attendance?hsLang=en) [![Inside Oklahoma City Zoo’s Record-Breaking Year](https://blog.thessagroup.com/hubfs/Blog%20option%201.png)](https://blog.thessagroup.com/oklahoma-city-zoo-record-breaking-attendance?hsLang=en) ### Topics: - [All](https://blog.thessagroup.com) - [This is SSA](https://blog.thessagroup.com/tag/this-is-ssa?hsLang=en) - [Culinary](https://blog.thessagroup.com/tag/culinary?hsLang=en) - [Retail](https://blog.thessagroup.com/tag/retail?hsLang=en) - [Guest Experience](https://blog.thessagroup.com/tag/guest-experience?hsLang=en) - [News](https://blog.thessagroup.com/tag/news?hsLang=en) - [Admissions](https://blog.thessagroup.com/tag/admissions?hsLang=en) - [452 Hospitality](https://blog.thessagroup.com/tag/452-hospitality?hsLang=en) - [One Revenue Strategy](https://blog.thessagroup.com/tag/one-revenue-strategy?hsLang=en) ## Latest Posts [![Retail worker for ssa group working at the Oklahoma City Zoo during record breaking attendance.](https://blog.thessagroup.com/hubfs/Blog%20option%201.png)](https://blog.thessagroup.com/oklahoma-city-zoo-record-breaking-attendance?hsLang=en) 23rd September, 2026 ### [Inside Oklahoma City Zoo’s Record-Breaking Year](https://blog.thessagroup.com/oklahoma-city-zoo-record-breaking-attendance?hsLang=en) [Read More](https://blog.thessagroup.com/oklahoma-city-zoo-record-breaking-attendance?hsLang=en) [![A woman and her daughter are in shopping in a zoo gift shop.](https://blog.thessagroup.com/hubfs/Landing%20Page.png)](https://blog.thessagroup.com/guest-experience-trends-2026?hsLang=en) 22nd September, 2026 ### [What 25,228 Guest Reviews Reveal About the Attraction Experience](https://blog.thessagroup.com/guest-experience-trends-2026?hsLang=en) [Read More](https://blog.thessagroup.com/guest-experience-trends-2026?hsLang=en) [![Guests view tanks at an aquarium that supports ecosystem conservation.](https://blog.thessagroup.com/hubfs/ACP%20Blog%20Header%20Image.jpg)](https://blog.thessagroup.com/ssa-group-expands-acp-membership-for-ecosystem-conservation?hsLang=en) 1st September, 2026 ### [SSA Group Expands Role in Aquarium Conservation Partnership](https://blog.thessagroup.com/ssa-group-expands-acp-membership-for-ecosystem-conservation?hsLang=en) [Read More](https://blog.thessagroup.com/ssa-group-expands-acp-membership-for-ecosystem-conservation?hsLang=en) [![Interior of Longneck Manor’s luxury lodging with a family watching giraffes through floor-to-ceiling windows, overlaid with the text “Longneck Manor.”](https://blog.thessagroup.com/hubfs/hospitality-accommodations-texas.png)](https://blog.thessagroup.com/longneck-manor-how-a-giraffe-hotel-in-texas-creates-deeper-guest-experiences?hsLang=en) 26th August, 2026 ### [What Longneck Manor Teaches Us About Turning a Stay Into an Experience](https://blog.thessagroup.com/longneck-manor-how-a-giraffe-hotel-in-texas-creates-deeper-guest-experiences?hsLang=en) [Read More](https://blog.thessagroup.com/longneck-manor-how-a-giraffe-hotel-in-texas-creates-deeper-guest-experiences?hsLang=en) [![Sam Burr, Regional Vice President at SSA Group talks about his career at SSA and what hospitality means to him.](https://blog.thessagroup.com/hubfs/Sam%20Burr%20Blog.jpg)](https://blog.thessagroup.com/employee-spotlight-sam-burr-ssa-group?hsLang=en) 20th August, 2026 ### [The 452 Five with Sam Burr](https://blog.thessagroup.com/employee-spotlight-sam-burr-ssa-group?hsLang=en) [Read More](https://blog.thessagroup.com/employee-spotlight-sam-burr-ssa-group?hsLang=en) [![Dr. Jeff Ettling of Jacksonville Zoo and Botanical Gardens sits down with Tera Greenwood of SSA Group for a hospitality podcast.](https://blog.thessagroup.com/hubfs/Dr.%20Jeff%20Blog.jpg)](https://blog.thessagroup.com/leadership-lessons-for-better-guest-experiences-hospitality-podcast?hsLang=en) 6th August, 2026 ### [Hospitality Starts Behind the Scenes: Leadership Lessons from Dr. Jeff Ettling](https://blog.thessagroup.com/leadership-lessons-for-better-guest-experiences-hospitality-podcast?hsLang=en) [Read More](https://blog.thessagroup.com/leadership-lessons-for-better-guest-experiences-hospitality-podcast?hsLang=en) [![Joanna Hernandez looks through a rack of clothes at SSA Group's Dallas Zoo store.](https://blog.thessagroup.com/hubfs/Joanna-Hernandez-Employee-Spotlight-SSA-Group.jpg)](https://blog.thessagroup.com/employee-spotlight-joanna-hernandez?hsLang=en) 22nd July, 2026 ### [The 452 Five with Joanna Hernandez](https://blog.thessagroup.com/employee-spotlight-joanna-hernandez?hsLang=en) [Read More](https://blog.thessagroup.com/employee-spotlight-joanna-hernandez?hsLang=en) [![Image of the Louisiana Music and Heritage Experience with a quote by Tera Greenwood of SSA Group on the musical heritage in Louisiana.](https://blog.thessagroup.com/hubfs/Louisiana-Music-and-Heritage-Experience.jpg)](https://blog.thessagroup.com/ssa-group-retail-partner-for-louisiana-music-heritage-experience?hsLang=en) 20th July, 2026 ### [SSA Group Announces Retail Partnership for the Louisiana Music & Heritage Experience](https://blog.thessagroup.com/ssa-group-retail-partner-for-louisiana-music-heritage-experience?hsLang=en) [Read More](https://blog.thessagroup.com/ssa-group-retail-partner-for-louisiana-music-heritage-experience?hsLang=en) [![Sean McNicholas of SSA Group is smiling at a man in a kitchen where they are working to improve the guest experience.](https://blog.thessagroup.com/hubfs/guest-experience-ssa-group-hospitality.png)](https://blog.thessagroup.com/improving-guest-experience?hsLang=en) 2nd July, 2026 ### [The Future of Hospitality is Human](https://blog.thessagroup.com/improving-guest-experience?hsLang=en) [Read More](https://blog.thessagroup.com/improving-guest-experience?hsLang=en) [1](https://blog.thessagroup.com/page/1?hsLang=en) [2](https://blog.thessagroup.com/page/2?hsLang=en) [3](https://blog.thessagroup.com/page/3?hsLang=en) [4](https://blog.thessagroup.com/page/4?hsLang=en) [5](https://blog.thessagroup.com/page/5?hsLang=en) [❯](https://blog.thessagroup.com/page/2?hsLang=en) [❯❯](https://blog.thessagroup.com/11?hsLang=en) ## Be the First to Know Explore the trends shaping hospitality, guest expectations, innovation, and growth across cultural attractions. 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